Bio
Dru is the CEO of GymMaster. Since 1994 he has led the development of GymMaster from a simple software for a local gym to an industry-leading platform that powers thousands of gyms in over 70 countries. Dru’s forward-thinking led to innovations like the integrated access control for 24/7 gyms in 2005 and quick adaptations for COVID-19 with online classes and essential safety features in 2020. Under his leadership, GymMaster manages over 3 million memberships and handles $40+ billion in payments, making it easier than ever for gym owners to launch and grow their business.
Articles
How to increase gym cash flow from existing members
Every single entrepreneur’s goal is to generate a positive cash flow. This means that the money coming in should be far greater than what’s going out. In the fitness industry, increasing gym cash flow isn’t only about acquiring new members. There are … More
How to Increase Retention Rate of New Sign-Ups
More than 50% of new gym memberships are canceled within the first 6 months. If you’re a gym owner struggling with the retention of new members the 7 … More
Crossing the 90-day barrier: the key to gym member retention
Acquisition of new gym members is a feat on its own, but keeping them is the real definition of success. Not only that, studies suggest that … More
How to motivate gym members to visit your club more
Your gym’s success is driven by member retention. The number of customer visits is a critical means to measure the efficacy of your fitness services. … More
Creating an offer that sells more memberships
3 Steps to Creating a Compelling Offer That Sells Gym Memberships Like Hotcakes Struggling to get more gym members and sell memberships? As a gym … More
How can hiring the right personal trainers get more gym members
Without a doubt, trainers are an asset to your gym in more ways than one. Clubs with personal trainers enjoy an 80% retention rate while average gyms … More
Key communications every gym should be sending to members
It’s no secret that communication plays a vital role in running a fitness enterprise. Since it’s a business that involves direct interaction with … More
Growing Your Fitness Club by Creating Specialised Memberships Aligning With Specific Client’s Goals
While setting up a fitness club is a big task getting everything in place, growing its membership and profitability is a whole other battle which many … More
5 ways a membership management system will cut gym admin
For any gym enterprise, one of the best solutions to cutting gym admin is by harnessing the power of membership management software. Interest in the system is rapidly growing due to its productivity-boosting and cost-effective nature. You may be … More
How to Use Your Existing Members to Grow Your Gym
Everything you need to know about using your existing clients to grow your gym, so you don’t break the bank on paid ads. The most important part of … More
Gym Billing: Tricks for Making Gym Debt Collection Easy
While maintaining a gym facility may be challenging, dealing with unpaid membership fees is one of the difficulties of running a successful gym business. While this revenue is crucial to staying in business, you wouldn’t want to harass or strong-arm … More
Why Gym Automation is the Key to Scaling a Gym Business
Running a gym business is a potentially profitable venture if done right. If you’re already in the gym industry operating your own fitness center, … More
News: The New Drag and Drop Gym Scheduling System
The latest release of GymMaster brings new functionality that many users have been looking forward to, the gym scheduling system now has drag and drop functionality. This new improvement offers a streamlined workflow for adding and editing bookings. … More
Using Gym Software for Vaccine Records and Controlled Door Access.
As the global COVID-19 vaccination roll out gains momentum, your business may be faced with the challenge of tracking member’s vaccination status. … More
GymMaster Version 936
The newest version of GymMaster features major upgrades for the accounting, point of sale, reporting, and workouts system along with a range of other general improvements to the software, its usability and speed. This article will delve into these in … More
How to clear your gym timetable over the holidays period.
As another year draws to an end, many gyms will be reducing their staffed hours to give staff holidays for some well-deserved rest. For some clubs, this will mean restricting the time that members can work out, while members from clubs operating on … More
Optimizing How You Use Gym Software To Improve Your Club's Bottom Line.
As in our previous post, 2020 has been a year that has forced numerous fitness clubs to shift to a defensive business strategy or a proactive one that saw them divest into areas which they never previously considered to maintain cash flow during the … More
Cutting costs during a recession: How gym software can save your club money.
The COVID-19 pandemic and it’s associated lock-downs and job losses have had numerous impacts on the global economy, which, for many industries has been negative–the fitness industry, unfortunately, falls within this category. The government … More
Gym Competition Ideas for Engagement & Retention
Member engagement is a core antecedent towards improving the rates of retention for gym members, which is highly important to maintaining a profitable gym business given the current climate of the fitness industry being battered by the COVID-19 … More
Gym Marketing: Setting Standards To Track the Performance of Your Business.
Performance metrics are a core component to measure in the operations of any business, KPIs help keep businesses moving forward and achieving their goals, and gyms are no exception. In this article, we will cover the key perspectives which you should … More
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