Dru Hill

With the rise of internet technology, the ways in which businesses are marketing themselves to their audience has changed drastically, and gyms are no exception. Shifting from a focus on print, television and radio, more and more fitness clubs are … More

If you have been on the internet or even watching the news recently, there’s a good chance you have heard of Zoom. Zoom is an enterprise video communications system currently helping millions of organizations around the world transition to … More

Clear, consistent branding is key to creating a strong image for your gym business by ensuring that your customers understand who you are and what you stand for. Failure to do so can leave people confused about how to perceive your club and result in … More

Following on from our previous article covering issues for clubs to overcome when aiming to encourage new members into using personal trainers more often, this post is intended to assist you in addressing and protecting yourself against these to get … More

New gym members are some of the most vulnerable and high risk members any fitness club can have. Firstly, they usually don’t know what they’re doing, which can lead to damage to themselves or your equipment. They also have a drastically higher … More

First impressions are everything. The initial interaction that any gym member has with their new facility can set the tone for how they perceive the business and use your club for the rest of the time they remain a member. As such, it’s safe to … More

Are you considering quitting your job and opening your own gym? Whether you are starting a gym from scratch or looking at buying into one of the most established and reputable gym franchises, this list of essential gym business tools will help make … More

A member management system is described as a system that enables communities, associations, clubs or other membership-based businesses to store, manage and track member information through an organized database. It should allow communication with … More

It can be a delicate balance keeping the ideal amount of members in each of your classes. Too many leads to waitlists and people sitting stressed at computers refreshing the page and waiting for them to become available for booking online, but too … More

Pre-sales are a great way to gain as many members as possible prior to your gym opening date. This way, you’ll already have a decent member following from the get-go, joining you on your new journey. Providing some different presale options is very … More

As mentioned in a number of our previous posts, getting new members to stick around can be a difficult task for even the most organized gym owner. Lack of a strong workout routine, limited motivation and a higher risk of injury all can lead to … More

The option for Family memberships is quite a popular feature for GymMaster users. This allows your members to share their memberships with friends and family, and often make it cheaper for them too. For example, a standard membership may cost them … More

Sending emails to your members is a great way to keep them in the loop with the happenings around your club and inform them of upcoming changes. Sending emails individually through your regular provider such as Gmail or Hotmail will make this a … More

Leaving a gym franchise can be a leap-of-faith which can make or break a business and its reputation. Going out on your own has its benefits, but also a sizeable set of risks. “Will my members stay if I leave the franchise?” “Can I … More

With few options available to operate as normal for a gym owner at the moment and not much else you can do if you are at home on lockdown, this is the time to become a leader and a pillar of your gym community and become a social media expert. It … More

With COVID-19 being at the forefront of everyone’s minds we’ve been reviewing additional set-up options that might be worth considering if your business runs on the GymMaster gym management system. Please note these suggestions are only for gym … More

Given the rapid spread of COVID-19, governments around the world have begun putting entire cities into lockdown to slow the spread and reduce the strain which the virus is placing upon medical services. This has resulted in around a billion people … More

Signing up to an all-in-one gym management system offers a host of valuable tools to be used during the management and daily operations of running your fitness club. Certain tools you may use daily, such as the 24/7 gym access control, automated … More

Keeping members in their normal workout routine at your club may not be possible, safe, or even legal in some situations during the current COVID-19 pandemic. However, a benefit of this event occurring during the digital age is that your club can … More

Many clubs around the world are already beginning to feel the effects of the circulating COVID-19 pandemic, even those which haven’t directly been impacted by the virus and given the amount of media coverage and public interest that this topic … More