Dru Hill
Connect with Dru Hill on LinkedInBio
Dru is the CEO of GymMaster. Since 1994 he has led the development of GymMaster from a simple software for a local gym to an industry-leading platform that powers thousands of gyms in over 70 countries. Dru’s forward-thinking led to innovations like the integrated access control for 24/7 gyms in 2005 and quick adaptations for COVID-19 with online classes and essential safety features in 2020. Under his leadership, GymMaster manages over 3 million memberships and handles $40+ billion in payments, making it easier than ever for gym owners to launch and grow their business.
Articles
How to run fitness classes remotely during COVID-19.
Fitness classes can continue to be run through the use of a streaming service. Prior to the outbreak, streaming services were already very popular amongst the gaming and social media influencer communities. However, as regions around the world are … More
COVID-19 & GymMaster: Frequently Asked Questions
By now, all clients should have received an email regarding how GymMaster will be handling the current coronavirus pandemic and can assist their business. Our support staff has started receiving queries and concerns regarding the topic, we have put … More
GymMaster Recognized as a Top Membership Management Software Platform of 2020.
GymMaster has ranked well in the recent report ‘Top 20 Membership Management Software’ released by Capterra, which assessed these platforms based upon verified review ratings and search volume across the Gartner Network. The Gartner … More
Top Gym Management Software Essentials of 2020
Over the last decade, there has been a number of improvements to the way a fitness club is managed, organized and marketed–a major development leading to this shift is the conception of cloud-based gym management software, which is an essential tool … More
How to Link Mailchimp with your Gym Management Software
If you use Mailchimp to send bulk emails and manage your gym’s email marketing from, you can now link this with GymMaster to automatically pull members from a suitable GymMaster report into Mailchimp. Member information such as their name, … More
News: GymMaster now integrates with Mailchimp!
If you have been involved with marketing or customer communications over recent years, there’s a good chance you may have heard of Mailchimp. Mailchimp is a widely used online platform allowing businesses to create, send, automate and track the … More
Cross Site vs Multi Site GymMaster Setups. What are they and how are they important to your gym enterprise?
If your fitness business operates multiple facilities there are a few things to consider when choosing the right setup for your gym enterprise software. If you are a new club signing up with GymMaster, or an existing GymMaster client adding … More
Prospecting with GymMaster - Best Practices to Get More Gym Members.
For any health or fitness club, improving the process of acquiring new members is paramount to achieving a solid membership base and ensuring the bills are covered. In this article, we will go over a few best practices for how you should be using the … More
Quick Signup Button: The easy way to sign members up to your club.
Recently, you might have noticed a new QR code-shaped button added to the top navigation of GymMaster - the quick sign up button. If you were wondering what this is or how to use it but just haven’t had a chance to have a look around (or simply … More
Custom text fields vs labels, what's the difference and how can they be utilized in gym software reporting?
Labels are custom user-defined tags that can be applied to a member’s profile that can be used as an identifier when filtering the find-member page or your gym reporting. Learn what labels are and how they can be used here. If you are familiar … More
New Feature Alert: GymMaster Labels
Our clients asked, and we listened. Introducing the newest addition to GymMaster’s feature list, Labels. Labels are custom user-defined tags that can be applied to a gym member’s profile that can be used as an identifier when filtering … More
How to sell more gym products or merchandise at your club
Selling gym products, such as supplements and club merchandise can result in a sizeable amount of secondary income for your business. Failing to sell these products can result in them sitting on your shelves after a long period of time can result in … More
Key GymMaster Reports for Running your Gym
To run a fitness club (or any form of business) it is important to have accurate and reliable information to base your business decisions upon. For many gym businesses, collecting and accessing this data used to be a tedious process of analyzing a … More
Choosing a gym membership management system
Signing up for a gym membership often requires a large amount of information from a new member, from personal details and emergency contact information and everything in between. A good gym membership management system not only securely stores this … More
GymMaster receives Top Rated, Rising Star & Premium Usability Awards
We are proud to announce that GymMaster has recently gained three amazing awards for club management software business to receive from two of the most popular and highly trusted B2B software review platforms - FinancesOnline and SoftwareWorld. These … More
How to Choose the Right Club Management Software for Your Company
Several club types have risen and gained popularity over the years. Whether leisure-based or health-inspired these clubs allow people to find a community of like-minded individuals. In particular, the International Health Racquet and Sportsclub … More
Gym Email Marketing Guide 1 of 3: Planning Gym Email Campaigns for Effective Results
The low cost and relatively high effectiveness of email have seen the fitness club industry adopting email as a cornerstone component in their marketing arsenal for a number of years now. This communication tool is commonly utilized to increase … More
Gym Email Marketing Guide 2 of 3: Best Practices for Writing Effective Gym Email Content.
Now the foundations of your strategy are in place, it’s time to start writing your emails and planning when to send them to ensure they are effective. As with all marketing, the content of your emails should be closely aligned to the needs of … More
Gym Email Marketing Guide 3 of 3: How to Set up an Automated Email in GymMaster
Sending emails to your gym’s members and prospects has never been easier. General GymMaster clients can use their system to create email templates for sending personalised messages directly to your email list with the click of a button - or … More
How to Approach Sleeping Gym Members
People who own a gym membership and no longer visit the facility are what is known in the industry as a sleeping member. For some fitness clubs, sleeping members are seen as easy revenue - but for others, these sleepers are just clients who are a few … More